Thanks Tipu for this info.
Market rebels and radical innovation
(Article and video)
In this adaptation from his book released this week, Market Rebels: How Activists Make or Break Radical Innovations, Professor Hayagreeva Rao of Stanford Universityʼs Graduate School of Business explains the role of activists in making or breaking new markets, products, and services. Rao also offers, in a brief video interview, several examples of activist communities at work in the consumer and business context.
Read the article at McKinsey Quarterly