MAXI, the Marketing Association of XLRI, conducted a workshop “Beyond Voice: A Sales and Distribution” in association with the world’s leading mobile phone supplier, Nokia for the students on 13th October, 2007. The workshop was conducted by Senior Executives in Product Development and Channel Development from Nokia. The team from Nokia consisted of Vivek Shah, Associate Product Marketing Manager; Saurabh Prasad, Channel Development Specialist; Vishal, Sales Manager for Bihar & Jharkhand Region and Ms. Anjana Chiramel, HR Trainee and an alumna of XLRI.
The workshop was meant to provide the young budding managers an understanding of the key concepts of Sales and Distribution and innovative solutions that drive the demand for a product in today’s competitive market. The workshop started with the Nokia executives speaking about the shifting focus towards the need for good distribution networks, followed by a discussion on the strategies adopted by Nokia India during the period 2003-2007 which saw its market volume increase tenfold. This was followed by the Nokia Team enlightening the students with various strategies that are employed by them. An insight into market segmentation done by Nokia on its customers was also presented to the students to gain a better appreciation of the STP concepts.
The workshop saw excellent participation from both the senior and junior batches. The participants were very enthusiastic as there were loads of prizes to be won. In addition to more than dozens of coffee mugs and bestseller books given to participants, two students, Hrishikesh Sudhir and Shilpa Rawat, won a spanking new Nokia 7500 Prism mobile handset each. The Nokia panel was extremely impressed with the kind of solutions suggested by them. They concluded by saying that they got some very interesting answers which even the students from the best of IIMs had failed to provide.
The workshop was of immense help to the junior students as it provided them with the necessary insight into Sales & Distribution which would help them in the future.