Vanitha Swaminathan - BMD 90

Thanks KNV for this detail :



On a serious reading of Prof Prithwiraj Nath' article and its references, I did find an interesting article referred therein by Vanitha Swaminathan (BMD90), my esteemed batchmate:

http://www.ascusc.org/jcmc/vol5/issue2/swaminathan.htm



Vanitha's article in turn references Dr Atul PArvatiyar, one of our

Marketing Profs when we studied at XLRI (BMD 1988-90):



"Sheth and Parvatiyar 1995" vide

Sheth, J., N., & Parvatiyar, A. (1995). Relationship marketing in

consumer markets: Antecedents and consequences. Journal of the

Academy of Marketing Science, 23 (Fall), 255-271.

==============================

FYI, Dr Vanitha Swaminathan is now with the Katz School of Business

in U of Pittsburgh. Vanitha can be reached from: http://www.katz.pitt.edu/fac_pages/Swaminathan.htm



Formerly she was the Assistant Professor of Marketing at the

University of Massachusetts, Amherst. Her research interests focused

on branding strategy and electronic commerce. Prof. Swaminathan has

published in the Journal of Marketing Research, Advances in Consumer

Research and in the proceedings of the American Marketing

Association, Association of Management and Relationship Marketing

conferences.

-------------------

Dr. Atul Parvatiyar is the President of iCRM and is the Robinson

Research Fellow & Associate Professor of Marketing at Georgia State

University; Atul can be reached from:

http://www.parvatiyar.com =============================================



Congrats, and keep it up - Vanitha, and Atul!



KNV