Hi all,
Xpress is an event organised by EL for exclusively for Undergraduate College students, primarily to increase "brand presence" of XL among potential students. The winners get an all-expense paid trip to visit XL during Ensemble...
Started in 2002, this year's event is the third edition... and a new format of having the entire game online has also been introduced only this year. (Complete game details are at www.xlri.ac.in/xpress)
This year, Xpress has made quite a splash due to two reasons:
1. Distribution of posters by XLers across the country during the Term break to Colleges and Coaching centres such as IMS and Time.
2. Banner ad in IMS' website, www.imsindia.com.
3. Media partnership with The Hindu Education Plus has ensured very good presence across the South, with tremendous participation from there. [An advertisement and writeups in the paper (http://www.hindu.com/edu/2004/09/27/stories/2004092700360300.htm), apart from a banner ad in The Hindu site (http://www.hindu.com/thehindu/edu/index.htm)]
Xpress, the three-stage game, is on currently and will be up till October 2.
With warm regards,
Allen Eric
External Linkages Cell
XL Batch of 2005
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